How to Save Itself for Nokia?
Article by Kitty Lily
2010 nokia’s luck is very poor: new CEO just identify the ideal, there’s two executives have to resign; SONY Ericsson has just announced abandoned for both saiban soon, samsung has also announced before the end of the “rupture” with both saiban thoroughly, turning to support Android and Windows 7 please. Crisis again hit nokia.
Nokia will henceforth to decline? How should a crisis in nokia rescue?Both saiban last a powerful backers “Dear developers: samsung mobile innovator garden December 31, 2010 after will no longer support both saiban system. Both saiban lab will be held on October 29th, both saiban BBS will shut down in December 30 closed. December 31, all both saiban relevant content will be removed, both saiban application and approval of the registration will terminate, please download related application documents in advance.” SONY Ericsson announced that it would no longer support both saiban less than a month later, samsung mobile innovator garden hung a such an announcement, the official launch of the “rupture” with both saiban schedule.Although samsung both saiban system not much, but phone models based on its Asia’s no.1 phone manufacturers of identity, news release and nokia, nokia executives coincided change is in crisis, so samsung abandon a two-decade-long to nokia speaking, both saiban is definitely icing on the cake. Both saiban by MOTOROLA, LG, SONY Ericsson, samsung mobile phone manufacturers abandoned for nokia, became the only after a support both saiban have pervasive influence of the mobile phone manufacturers. As is known to all, in recent years, apple iPhone and Android to iOS, RIM brings both saiban very big impact, but nokia’s innovation, obviously deficiencies in touch screen phones with iPhone, unable to compete in the high-end smartphone market share appear continue to slide.
Consumers have to nokia based on both saiban system of the new models N8 has quite high expectations, but the expectation and disappointment after the N8 consumer released form bright contrast: “interface images seem dull, features list despite impressive, but lack of spirit,” N8 dynamic “will make the nokia miss counterattack apple and Android opportunities,” “N8 to send E-mail, map navigation and photographed speed etc. IPhone4 and blackberry slower than many”, “N8 does not accord with N series phone positioning.”… Such evaluation filled with media layout and website BBS.According to Gather of survey data, nokia is currently in the smartphone market share is 41.2 percent, than last year the 51% declined nearly 10 percent. But Android because of growth and openness, strong market share is growing rapidly. Android is expected to Gather by 2014, when both saiban, both saiban beyond the market share will drop to 30%. China telecom application store operation center deputy general manager wu jiang think: “Android will be in 2012 as the first largest operating system.” Nokia face situation will be more severe.Executives quit wiping out New CEO handover in anxi-dunhuang, vice President, Anssi Vanjoki about base (million) to resign after only less than a month, and a core executives left him working years of nokia MeeGo development, this is in charge of JiaKeSi (Ari Jaaksi, ali. According to plan, before the end of the year nokia will launch first MeeGo operating system based on the mobile phone, however competent JiaKeSi but sudden resignation at this time. Frequent personnel unrest to nokia’s future cast a shadow.As is known to all, the nokia original KangKaiPei retiring is due to CEO since taking office in the smartphone market, nokia with apple and Android, blackberry brand competition, lack of innovation smartphone market share atrophy, competitive keep falling. Nokia’s share price fell from three consecutive 20.81 euros per share, has dropped to a share, tumbled 67% 683m euros. Only in this year, nokia’s market value will shrink by 25%. Vice President, about base admits anxi-dunhuang because unsuccessful million CEO and leave. Ali GuKeSi why resign? Although JiaKeSi stressed his resignation is based on personal reasons, and nokia spokesman Riitta Huovinen Eija – JiaKeSi resignation won’t affect MeeGo said product development, but this claim to be convincing.
Ali JiaKeSi, the nokia contributed 12 years wit and dr software engineering, once a nokia open source system, one of the main drivers of open source system is in nokia’s in-house can be widely recognized, JiaKeSi and his team destinations. JiaKeSi witnessed Maemo, nokia and Intel from the whole process of MeeGo development cooperation. As the core of MeeGo development department, JiaKeSi resignation will executives to MeeGo development bring great influence, nokia has already announced it will delay the N9 MeeGo operating system based on the time to market.Now nokia’s market share is still on top, from the second quarter in 2010 earnings in the second quarter to see, nokia mobile terminal to 1.111 billion department, sales rose by 8%, including nokia fusion mobile terminal (smart phones and mobile computers) for 24 million department, sales rose by 42 percent in the first quarter, up 12% than last. But, in the meanwhile, nokia sales rise in terminal and services in the management profit decline, but only 6.4 billion euros, compared with the same period last year, dropped 16% this year compared with the first quarter dropped 23%. Obviously, nokia was able to maintain market share in the first position, lower price, cell phone sales at the expense of mass shipment. This is a signal of danger, as domestic some computer brands, inadequate circumstances in innovation, constantly lower the price, with low price strategy to win segment of the market to survive, but if continuous innovation weakness, these low-priced products by consumers, sooner or later abandoned.Nokia N8 save Although nokia encounter, but in all the crisis about apple whether can transcend sina.com, a survey of nokia, there are still 49 percent of respondents support nokia. This would ever MOTOROLA catch the next global first-hand machine manufacturer’s throne, long time topped the global handset market, how the lonely hero realize self-salvation?
Nokia has claimed the new model based on both saiban system N8 will bring nokia N8, the Renaissance, it hopes to launch the 9-2 to save consumer confidence. Nokia vice President Ojanpera Tero told reporters: “to nokia N8 will overturn consumers not fun with impression.” bad But, from consumers and media since listing to see the N8, everybody is not evaluate the account. Buy nokia Indeed, this section is high-key propaganda phone will, hd video wireless network WiFi and intelligent touch as selling points. “Nokia did not mention processor, because the N8 use smart phones and not at present, the most common of the series 1GHz processor, but 680MHz ARM processor.” Net friend Ugmbbc think smartphone market, counter, nokia N8 is still far from alone.Facing the Google Android outstretched olive branch, nokia attitude is firmly rebuffed, it states that don’t want to be pure mobile-telephone production factory. Both saiban foundation senior vice President larry infamous said: “you can find Android system will join many Google will the application and advertising, other applications developers will be unable to compete with.” Yet both saiban system is indeed too old, it has not already carry more applications, and ensure the performance, nokia phone needs to be improved both saiban system, improve the performance, application promote consumers experience. Anxi o million about base when interviewed also said: “nokia will continue to improve both saiban system lanuched based on both saiban of the new models and software applications, give consumer refreshing”.
In addition, larry also believe that both saiban should “and developers cooperation, give them more power, let them to like in both saiban write programs.” on Although nokia has repeatedly delayed MeeGo operating system based on the N9 time-to-market, but this may be an opportunity to nokia’s counterattack. Ugmbbc wrote in his blog, “MeeGo change not only should include performance and user experience, should also include the problem of high energy consumption of the battery.”
In addition, for the crisis, larry nokia’s internal thought nokia’s new CEO Emmanuel roper should change nokia machinery management system, make decision-making more efficient, more forward-looking, “nokia smartphone market in the ground, still should first stable before.” molecular
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I’m Kitty Lily from http://www.ledmodulemanufacturer.com, which offers quality products such as China Stadium LED Display, China LED Light Emitting Diode, and many more. Know more, please visit Outdoor LED Display.
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